Prof. Dr. Ayşenur Meriç Hafız
A professor’s twenty-three years of head and neck surgery presented in Turkish, English and Arabic, with booking one tap away in each.
Our third live client site: a professor of ENT and head and neck surgery in Beşiktaş, İstanbul, whose patients arrive carrying some of the hardest words in medicine, in three languages.
TimelineLaunched August 2026
The challenge
A lump in the neck, a nodule on the thyroid, a biopsy result on the table. Patients search those words late at night, and what they find either frightens them or tells them nothing. Prof. Dr. Meriç Hafız answers that fear with a rare record: a research fellowship at the Cleveland Clinic Head and Neck Cancer Institute, eighteen years in teaching and university hospitals, 104 scientific publications, and both the European and Turkish specialty boards. Until now, that record lived in academic databases rather than on a page a patient could read.
Her patients think in Turkish, in English and in Arabic. İstanbul is one of the busiest destinations in the world for treatment abroad, and her clinic is authorized by the Turkish Ministry of Health to receive international patients. The questions weighed before surgery of this kind are precise ones: who exactly operates, is the centre authorized, which insurers are accepted, and how is an appointment actually made.
The approach
The site is built around the surgeon rather than a clinic brand: one professor who examines every patient herself and performs every operation herself. Cleveland Clinic, the two specialty boards, the university years and the publications lead each page, written not as an academic CV but in plain sentences a worried patient can actually read.
Turkish, English and Arabic were written in parallel to one standard, with the Arabic edition fully right-to-left. Treatment pages explain thyroid disease, salivary gland tumours, cancers of the larynx, mouth, throat and lip, and congenital neck cysts in calm, honest language. Insurance and fees have a page of their own, a first-visit page walks the patient through what to expect, and a dedicated international-patients route shows the Ministry of Health authorization exactly where patients look for it.
Contact matches how her patients actually reach out: booking form, telephone and WhatsApp, one tap from every page, with the clinic’s address at Selenium Plaza in Beşiktaş and its hours stated plainly. We handled the domain, hosting, publishing and search indexing end to end, so the practice never touches a control panel.
What we delivered
- Full design and build in Turkish, English and Arabic, with the Arabic edition fully right-to-left
- Treatment pages for thyroid disease, salivary gland tumours and cancers of the head and neck
- An international-patients route with the Ministry of Health authorization shown
- Insurance, fees and a first-visit guide on the page; booking, phone and WhatsApp one tap away
- Domain, hosting, publishing and search indexing, handled end to end
The outcome
A patient facing a frightening diagnosis can now meet their surgeon before the first appointment: twenty-three years of head and neck surgery, the record behind it and the treatments themselves, explained calmly in whichever of three languages the reader thinks in.
This is the third live site in this portfolio, and the first in the same three languages as our own. It is online at www.profaysenurmerichafiz.com, built, published and indexed by us end to end.