Writing
Writing treatment pages for patients
How to write a treatment page in plain language: who it is for, what happens, recovery, the next step, what to leave out and how to structure it for search.
Website design for fertility and women’s health
Websites for fertility clinics and women’s health
Patients read these sites closely, often at a difficult time. The site has to be calm, accurate about success rates and costs, and clear about what each country’s law allows. We design, build and run it.
What the site has to do
Calm and clear
A design that reads easily and quietly, with the next step always in view.
Success rates set out clearly
Where you publish them, drafted in the form your regulator describes, with their source and their limits.
Costs in full
What a typical cycle includes and what it leaves out, where your country allows prices on the site.
Privacy first
Enquiry forms that ask only what an enquiry needs, and never for medical history.
The rules that apply
What the rules in each country we serve ask of this kind of website, in plain words. General information, not legal advice: each rule names its source.
United Kingdom
Only a centre licensed by the HFEA may create embryos (section 3).
Human Fertilisation and Embryology Act 1990, section 3, legislation.gov.uk
Success rates on a website cover the latest three years, split by age with raw numbers, beside the national rate, with the HFEA named as the source, a link to its clinic search and a note that rates are of limited value for choosing a clinic.
Code of Practice, 9th edition (version 9.4), Human Fertilisation and Embryology Authority
A headline price says what it includes and leaves out; add-ons come with their cost, risks and evidence, linked to the HFEA’s ratings; no false time limits.
Enforcement Notice: Fertility treatments, ASA and CAP
The CMA’s guide for clinics sets out how consumer law applies to what a clinic’s website says about prices and success.
Fertility treatment: a guide for clinics, Competition and Markets Authority
For obstetrics and gynaecology, the GMC’s rules for every doctor apply: honest about qualifications, accurate, risks never played down.
Good medical practice 2024, Domain 4: Trust and professionalism, General Medical Council
United Arab Emirates
Assisted reproduction is carried out only at licensed centres (articles 5 and 7), and the law restricts the use of eggs or sperm from anyone other than the spouses (article 9), so what the site says about donor treatment must follow it.
Federal Law No. 7 of 2019 on Medically Assisted Reproduction, United Arab Emirates
In Dubai, no promise of certain success and no superlatives.
Standards for Medical Advertisement Content on Social Media (DHA/HRS/HPSD/ST-21, version 1.1), Dubai Health Authority
Türkiye
A standalone IVF centre may not advertise in any medium, even to inform, or publish success statistics outside scientific journals without the Ministry’s permission (article 24).
Üremeye Yardımcı Tedavi Uygulamaları ve Üremeye Yardımcı Tedavi Merkezleri Hakkında Yönetmelik (Resmî Gazete 30.09.2014, Sayı 29135), Mevzuat Bilgi Sistemi
The general rules on promotion apply too: no prices, no patients’ thank-you posts used as promotion, and the date of the last update shown (article 5).
Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (Resmî Gazete 12.11.2025, Sayı 33075), Resmî Gazete
Questions
Can we publish our success rates?
In the UK you can, set out as the HFEA’s Code of Practice asks: recent years, by age, with raw numbers and the national rate beside them. In Türkiye a standalone centre may not publish statistics outside scientific journals without the Ministry’s permission. We draft the page to the rule of the country you practise in, for you to check.
What does the enquiry form ask?
Only what an enquiry needs: a name, a way to reply and a short message. It never asks for medical history.
Do you work with obstetricians and gynaecologists?
We do: Dr. Amal Kehail’s site in Dubai, an Arabic-first profile with English, is in our portfolio.
Further reading
Rules
Privacy and cookies on a UK practice website
What a practice website’s privacy notice must say under UK GDPR, when a cookie needs consent, and what the Data (Use and Access) Act changed for practices.
Design
What a private practice website needs
The pages and elements a UK private practice website needs, from the legal block and privacy notice to the doctor’s page, and why each one is there.
Ready when you are
Your website, without the project
Tell us about your practice in one short form. We read it the same working day, reply within one working day, and if it looks like a match we book the call around your clinic hours.