Writing
Writing a doctor profile page patients trust
How to write a doctor’s profile page patients can check: the GMC number, protected titles, plain qualifications, a real photo and what to book.
Website design for surgeons and consultants
Websites for surgeons and consultants
A surgeon’s or consultant’s site is mostly a profile: training, registration, what you treat and how a first consultation runs, written so that a patient can check every claim. We design, build and run it.
What the site has to do
A profile patients can check
Training, registration and memberships written out in full, and the hospitals where you see patients.
Procedures explained
What each procedure involves, the consultation that comes first and the recovery, with the risks stated plainly.
Patients from abroad
Up to three languages in the subscription, each written for its readers, with Arabic set right to left; more are quoted separately.
One way in
One clear route to a first consultation, on every page and one tap away on a phone.
The rules that apply
What the rules in each country we serve ask of this kind of website, in plain words. General information, not legal advice: each rule names its source.
United Kingdom
Be honest about your experience and qualifications, keep information accurate and complete, never play down risks, and do not present opinion as fact.
Good medical practice 2024, Domain 4: Trust and professionalism, General Medical Council
“Surgeon” needs FRCS or an equivalent, and “consultant” a substantive NHS consultant post or its equivalent abroad.
Advertising Guidance: Cosmetic interventions (2021 update), Committee of Advertising Practice
For cosmetic work, claims are factual and checkable, no procedure is presented as without risk, and there are no pressure tactics or prizes.
Guidance for doctors who offer cosmetic interventions: Maintaining trust, General Medical Council
Nothing on the site promotes a prescription-only medicine.
The Human Medicines Regulations 2012, regulation 284, legislation.gov.uk
A practice the CQC has rated shows its rating, and where to read the report, on every website that describes its services, within 21 days of publication.
How providers must display ratings, Care Quality Commission
United Arab Emirates
A physician may not advertise themselves, directly or through someone else (article 19).
Federal Law No. 5 of 2019 on the Practice of Human Medicine, United Arab Emirates
The clinic’s website needs MOHAP’s licence for healthcare advertising before it is published.
License for a Healthcare Advertisement on a Website or Digital Link, Ministry of Health and Prevention (MOHAP)
In Dubai, name, title, qualification and specialty appear exactly as on the DHA licence; before-and-after images show the same person, unedited, with the line that results vary.
Standards for Medical Advertisement Content on Social Media (DHA/HRS/HPSD/ST-21, version 1.1), Dubai Health Authority
Türkiye
A physician may announce only where they see patients, their hours and their specialty (article 24).
Tababet ve Şuabatı San'atlarının Tarzı İcrasına Dair Kanun (Kanun No. 1219), Madde 24, Mevzuat Bilgi Sistemi
No advertising, no claims of superiority, no unproven methods and no prices; before-and-after images only with written consent, unretouched, with both dates and the line that results vary (articles 5 and 7).
Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (Resmî Gazete 12.11.2025, Sayı 33075), Resmî Gazete
Online, only the licensed name and the permitted specialties are used (article 27).
Ayakta Teşhis ve Tedavi Yapılan Özel Sağlık Kuruluşları Hakkında Yönetmelik (Resmî Gazete 19.04.2025, Sayı 32875), Mevzuat Bilgi Sistemi
Questions
Can the site call me a consultant?
In the UK, CAP’s guidance keeps “consultant” for doctors who have held a substantive NHS consultant post or its equivalent abroad, and “surgeon” for those with FRCS or an equivalent. We write your titles to match your register entry.
Do you build sites for patients abroad?
Three of the sites in our portfolio belong to İstanbul ENT surgeons, in up to five languages. Up to three languages are part of the subscription; more are quoted separately.
Can patients book on the site?
They reach you by a number that dials when tapped, by WhatsApp if you use it, or through a short form, and a booking system you already use can be linked from every page.
Further reading
Writing
Writing treatment pages for patients
How to write a treatment page in plain language: who it is for, what happens, recovery, the next step, what to leave out and how to structure it for search.
Rules
Showing your CQC rating on your website
Your CQC rating on your website: what regulation 20A requires, where the rating goes, the 21-day deadline, the CQC widget and the £100 penalty.
Ready when you are
Your website, without the project
Tell us about your practice in one short form. We read it the same working day, reply within one working day, and if it looks like a match we book the call around your clinic hours.