Rules
A clinic website in Türkiye: one site or two?
A clinic website in Türkiye may inform patients, not advertise to them; a health-tourism authorisation allows promotion abroad on a separate site.
Website design for health-tourism agencies
Websites for health‑tourism agencies
An agency’s site speaks to patients abroad in their own language, names the clinics it works with, and answers to the rules of the country it promotes from as well as those of the country it promotes to. We design, build and run it.
What the site has to do
In your patients’ languages
Up to three languages in the subscription, each written for its readers; more are quoted separately.
The clinics you work with
Each partner facility named and linked, with who gives the care made clear.
What a package includes
Treatment, stay, transfers and follow-up set out plainly, with prices where the rules allow them.
Certificates in view
Your authorisation and registrations shown where patients look for them.
The rules that apply
What the rules in each country we serve ask of this kind of website, in plain words. General information, not legal advice: each rule names its source.
United Kingdom
The CMA has told overseas clinics that UK consumer law applies to marketing aimed at UK consumers, websites included, even when the treatment happens abroad.
Letter to overseas clinics, Competition and Markets Authority
For surgery abroad: no holiday framing, package contents made clear, consultations described, surgery never presented as minor or without risk, and no time-limited or multi-procedure discounts; CAP strongly advises the same on your own website.
Enforcement Notice: Advertising of cosmetic surgery abroad, ASA and CAP
Nothing on the site promotes a prescription-only medicine.
The Human Medicines Regulations 2012, regulation 284, legislation.gov.uk
United Arab Emirates
In Abu Dhabi, a medical-tourism facilitator is appointed by the facility, keeps its website up to date with objective information and gives no medical advice; the facility shows package prices with the likely extra costs.
Standard on Medical Tourism (DOH/HFS/MTS/V2/2024), Department of Health – Abu Dhabi
Health data from UAE services may not be stored or processed abroad (article 13), so a form hosted abroad asks for no medical reports.
Federal Law No. 2 of 2019 on the Use of Information and Communication Technology in Health Fields, United Arab Emirates
Türkiye
An intermediary needs the international health-tourism authorisation certificate, issued by USHAŞ, and its website offers a foreign language and uses the name exactly as on the certificate (articles 5 and 13).
Uluslararası Sağlık Turizmi ve Turistin Sağlığı Hakkında Yönetmelik (Resmî Gazete 26.04.2025, Sayı 32882), Resmî Gazete
Promotion is allowed only abroad, on a separate website for foreign audiences that shows the certificate, with nothing aimed at people in Türkiye; prices and discounts are allowed there (article 8).
Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (Resmî Gazete 12.11.2025, Sayı 33075), Resmî Gazete
An intermediary describes only its own services, never presents itself as a health facility, and may name and link its partner facilities, saying that they give the care (article 8).
Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (Resmî Gazete 12.11.2025, Sayı 33075), Resmî Gazete
The Ministry publishes the list of authorised facilities and intermediaries.
Yetkili Sağlık Tesisleri ve Aracı Kuruluşlar, T.C. Sağlık Bakanlığı
Questions
Can our site show prices and offers?
For patients abroad, Türkiye’s rules allow prices and discounts on a separate website directed at foreign audiences; for patients in the UK, CAP advises against time-limited and multi-procedure discounts. We draft the pages for each market you speak to, for you to check.
Can we list the clinics we work with?
Where the rules allow it. In Türkiye an intermediary may name and link its partner facilities, as long as it says that the facility gives the care.
Is there an agency in your portfolio?
Meriç Hafız Health Tourism in İstanbul, built around five contracted practices, in English, Turkish and German.
Further reading
Rules
Advertising licence for a UAE clinic website
A UAE clinic website is healthcare advertising: the MOHAP licence, the emirate’s approval, Arabic, what is barred, and keeping health data in the UAE.
Design
Check your practice website from your phone
Seven checks any doctor can make on their own phone in one sitting, to see the practice website as patients first meet it, and what to fix afterwards.
Ready when you are
Your website, without the project
Tell us about your practice in one short form. We read it the same working day, reply within one working day, and if it looks like a match we book the call around your clinic hours.