Checking your practice website from your phone
Five checks any doctor can make in ten minutes, on their own phone, to see their practice website the way many patients first meet it.
Blog
Practical notes on practice websites.
Short, plain-language pieces for doctors and clinics: what to check, what to write, and how patients, and the AI assistants they ask, find you.
What llms.txt is, and what it does for a practice
A plain-language guide to llms.txt, the short file that tells AI assistants who you are, and to the other things that help them read your website.
Writing a treatment page patients understand
How to write a treatment page in plain language, covering who it is for, what happens and what recovery involves, without promising results.