Dr. Amal Kehail
Three decades of obstetrics and gynecology presented in English and Arabic, with booking one tap away in both.
Our second live client site: a specialist obstetrician and gynecologist in Jumeirah, Dubai, in practice since 1993, whose patients arrive with the most personal questions in medicine, in two languages.
TimelineLaunched August 2026
The challenge
Few decisions are weighed as carefully as who will care for a pregnancy. Dubai’s private healthcare market answers that anxiety loudly: hospital groups, booking portals and paid listings compete for every search. Dr. Kehail’s answer is quieter and stronger: three decades of practice at Latifa Hospital and Dubai Hospital in Dubai, at the Royal London Hospital in the UK, and membership of the Royal College of Obstetricians and Gynaecologists. Until now, none of that record had a page of its own.
Her patients think in English and in Arabic, sometimes both within one family. An English-only site would hand half its readers to browser auto-translation, and an expectant mother managing a high-risk pregnancy will not build trust on a machine’s phrasing. The practical questions are precise too: where does she consult, which insurers does the clinic accept, and how is an appointment actually made.
The approach
The site is built around the doctor rather than a clinic brand, because that is what her patients are choosing: one specialist, in practice since 1993, who examines every patient herself and plans her care personally. Her hospitals, her MRCOG membership and her thirty years lead every page, in plain words.
English and Arabic were written in parallel to one standard, with the Arabic edition fully right-to-left. Service pages cover the care women actually search for: antenatal and postnatal care, high-risk pregnancy, normal and Cesarean delivery, and gynecological surgery, each explained honestly and without jargon. Insurance has a page of its own, listing the clinic’s twenty-plus accepted networks and how coverage is confirmed, and a first-visit page walks a new patient through exactly what to expect.
Contact matches how her patients reach out: booking form, telephone and WhatsApp, one tap from every page, with the clinic’s address on Al Wasl Road and its hours stated plainly. We handled the domain, hosting, publishing and search indexing end to end, so the practice never touches a control panel.
What we delivered
- Full design and build in English and Arabic, with the Arabic edition fully right-to-left
- Service pages for antenatal and postnatal care, high-risk pregnancy, delivery and gynecological surgery
- An insurance and fees page answering the questions patients used to phone about
- A first-visit guide; booking, phone and WhatsApp one tap from every page
- Domain, hosting, publishing and search indexing, handled end to end
The outcome
An expectant mother can now meet her doctor before the first appointment: thirty years of practice, the hospitals where they were spent, and the way she cares for her patients, in whichever of her two languages the reader thinks in.
This is the second live site in this portfolio. It is online at www.amalkehail.com, built, published and indexed by us end to end.