Live client site
Dr. Amal Kehail
A specialist’s profile that informs rather than advertises: her licence, her training and pregnancy care explained in plain words, in Arabic and English.
A specialist in obstetrics and gynecology in Dubai, in medicine since 1993, whose patients read in Arabic and in English and want to know, before anything else, who will look after them.
- Specialty
- Obstetrics & gynecology
- Location
- Dubai, AE
- Languages
- AR · EN
- Launched
- August 2026
- Website
- www.amalkehail.com
The challenge
Few decisions are weighed as carefully as who will look after a pregnancy, and in Dubai that search is a crowded one: hospital groups, booking portals and paid listings compete for every query. The brief here was the opposite of another advertisement. Dr. Kehail’s site was to inform: who she is, how she is licensed, where she trained and where she practises, set down plainly, with no offers, no prices and nothing that reads as a sales pitch.
Her patients read in Arabic and in English, often both within one family, and the questions they bring are precise: where she consults and where she operates, on which days, who arranges the appointment, and what a routine pregnancy check actually involves. The last of those deserves an honest answer in plain words, with its source and its date, rather than a line of marketing.
The approach
The site is built as a professional profile rather than an advertisement. Her licensed title, her Dubai Health Authority licence details, her qualifications and her career lead, stated plainly and without superlatives: MRCOG, qualified in 1993, specialist years at Latifa Hospital and Dubai Hospital in Dubai and at the Royal London Hospital in the UK. The same licensing information closes every page.
Arabic is the site’s first language, fully right-to-left, with English alongside it to the same standard. Five clinical-interest pages explain antenatal and postnatal care, high-risk pregnancy, normal delivery, cesarean birth and gynecological surgery in plain language, and eight short articles take up questions that come up in pregnancy and afterwards. Each one states its evidence basis and the date it was last updated, and on the home page a forty-week timeline walks through the checks of a pregnancy in the order they usually come.
A clinic-and-hospital page gives both addresses, her consulting hours, the centre’s appointment line, what to bring to a visit and the emergency numbers. The site asks nothing about anyone’s health: there is no form to fill in, and Google’s maps load only when a visitor asks for them. We handled the domain, hosting, publishing and search indexing end to end, so the practice never touches a control panel.
What we delivered
- Full design and build in Arabic and English, with the Arabic edition first and fully right-to-left
- A professional profile: licensed title, licence details, qualifications and career, with the licensing information on every page
- Five clinical-interest pages and eight articles, each stating its evidence basis and when it was last updated
- A clinic-and-hospital page: both addresses, consulting hours, the appointment line, what to bring and the emergency numbers
- Maps that load only on request; domain, hosting, publishing and search indexing handled end to end
The outcome
A patient can now check who will look after her before the first appointment: the licence, the training, where Dr. Kehail consults and where she operates, and what each stage of a pregnancy usually involves, in whichever of the two languages she reads.
The first site in this portfolio built as a professional profile rather than an advertisement. It is live at www.amalkehail.com, built, published and indexed by us end to end.
Ready when you are
Your website, without the project.
Tell us about your practice in one short form. We read it the same day, reply within one working day, and if it looks like a match we book the call around your clinic hours.