Live client site
Dr. Mohammed Naji
A relaunch that kept every old address alive: the dentist, his clinic, his show, his brand and the press, as an editorial profile in English and Arabic.
A dentist and the executive director of Liberty Dental Clinic in Jumeirah, Dubai, the clinic his family established in 1998, with a public life on Arabic television, on stage and behind an oral-care brand of his own.
- Specialty
- Dentistry
- Location
- Dubai, AE
- Languages
- EN · AR
- Launched
- September 2026
- Website
- www.
mohammednaji. com
The challenge
Dr. Naji already had a website, and a lot to put on it: the clinic, three seasons of a reality show, television interviews, conferences, press, a youth-mentoring initiative and a product brand. The old site at drmohammednaji.com held it all in a form that had grown page by page. The brief was a relaunch: keep everything that was true, give it one calm order, and let no old address die.
The approach
The site is built as an editorial profile, like a feature in a magazine: restrained sizes, fine hairlines, layered photographs and italic captions, with one signature drawing, the anatomy of a smile, that draws itself as the page opens. Every page of the old site has a page on the new one, and every old address redirects to it, so nothing a search engine or a patient had bookmarked leads nowhere.
English is the site’s first language, with Arabic written in parallel and fully right-to-left. An about page carries his training, the clinic’s story since 1998 and the ventures around it; a media section gathers the television interviews, the Smile Masters show, the conferences and the press, with each article linked at its publisher and a press kit for editors; MONAJI has its own pages for the brand and its three products; and the before-and-after photographs of his own patients are published as supplied, with their consent. The contact page holds an enquiry form and the booking link to the clinic.
What we delivered
- Full design and build in English and Arabic, with the Arabic edition fully right-to-left
- One page for every page of the old site, and a redirect for every old address
- An about page, an awards page, a media section with press kit, and pages for the GADHA initiative and the MONAJI brand
- A before-and-after page of his own patients and a patients page; an enquiry form and the booking link to the clinic one tap away
- Domain, hosting, publishing and search indexing, handled end to end
Inside the site
The about page: his training, the clinic his family founded and the ventures around it, laid out like a magazine feature 
The press page on a phone: covers and mastheads only, each article linked at its publisher 
The Arabic edition’s MONAJI page, right-to-left: the oral-care brand he founded and its three products
The outcome
A patient, an editor or an event organiser can now find the whole of him in one place, in English or Arabic: the dentist, the clinic, the show, the brand and the press, without a single broken link from the old site.
The first relaunch in this portfolio that kept every old address alive, and the first editorial profile. It is live at www.mohammednaji.com, built, published and indexed by us end to end.
Ready when you are
Your website, without the project
Tell us about your practice in one short form. We read it the same working day, reply within one working day, and if it looks like a match we book the call around your clinic hours.